By
Laine McKenna
When it comes to fashion, women have shown time and time again
that they'll do anything to stand out. From exotic-looking purses, to
imported designer threads from Italy, fitted jeans that provide a
"lift," and a prized pair of Jimmy Choo stilettos, today's woman wants
to stand out.
But sometimes in order to do that, women must
venture away from the traditional powerhouse shoe designers like Prada,
Gucci, and Fendi and go towards lesser-known and even up-and-comer
designer shoe companies. It's why women from all over the world are
clamoring for the latest fad - Brazilian fashion.
Check any
international runway and you'll quickly spot Brazilian influence.
Whether it's a superstar supermodel like Adriana Lima, who hails from
Salvador, Bahia, Brazil, or Rio Grande do Sul native, Gisele Bundchen,
who has been largely credited with ending the "heroin chic" look of
modern-day models, and instead bringing a healthier looking woman to the
runway.
But it's not just the breathtakingly beautiful models
that are getting attention on international fashion runways. Fashion
designs themselves are getting some Brazilian flair, including bold,
lively colors, including rich reds, coral, yellow, and white, with
subtle metallic accents, including belts and jewelry. Victoria's Secret
even devoted its entire swimsuit catalog to Brazilian-inspired swimwear!
You
can even find Brazilian inspiration in today's popular shoes. Gone are
subtle, demure heels. Instead they've been replaced by thick, chunky
four-inch heels, and huge blocks of color from designers such as Luz da
Lua and Morena Rosa. Paired with a mini skirt, shorts, a fringe dress,
or a fitted pair of capris and you've got "hot, hot, hot!"
Much of
fashion's gravitation towards Brazil can stem from its energy and
attitude, and shows no signs of slowing down. When the economic
recession has crumbled many countries, including the U.S., Brazil
actually showed a staggering 9% increase in economic growth during the
first quarter of 2010. And all one needs to do is check out Sao Paulo
Fashion week to believe the words Suleman Anaya wrote in The Business of
Fashion magazine - "Brazil believes in itself."
Credit the World
Cup (2014) and the Olympic Games (2016) for a sudden wave of optimism in
Brazil, which is reflected in everything from fashion, to music, to pop
culture, and of course, in the attitude of its citizens, many of whom
have jumped into an ever-growing middle class.
The women of
Brazil, in particular, are getting more and more opportunities with
education and in the case of Bundchen and Lima - super-stardom through
modeling. Brazil has now become a hot bed for producing supermodels.
Because of this, they carry themselves differently. They walk taller.
They stand proud. They see a world of possibilities that were once not
afforded to them.
It's this sudden wave of confidence that makes
this country, and its production of high-fashion goods more attractive
than ever. In fact, people are scouring to be a part of Brazil's lively
boom in culture and economy, with such confidence becoming almost
contagious. And when it's comes to confidence - that is truly the
sexiest accessory a woman could ever wear.
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